The Ultimate Attention-Grabbing Ad Format!

HyperFocus

HyperFocus Ad Format Example on Devices

Do you think your brand needs a spotlight?

We feel you! Healthcare Professionals are busy, and boring ads won’t create the impact your brand or products need. Basic Standard IAB sizes may deliver thousands of impressions, but your message may be lost in the advertising crowd. Your brand needs a unique and premium experience that stands out from the crowd.

You don’t need to look any further: Healthy Programmatic innovated a new ad format for you to stand out with our new and exclusive format: HyperFocus! Grab the attention of the HCPs like never before and elevate your brand exposure & brand recall!

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BRAND RECALL

by HCPs
in comparison to Standard IAB banner sizes

VISIBILITY

Your advertisement
will be the first thing
HCPs see

Easy to Build


SAVES PROD. COST

You send the required logos, text, video or let us know what you have & we will build the format

User-Friendly


NON-INTRUSIVE

Quality Awareness in one impactful ad impression (not thousands) HCPs can Engage /Close

Reserve Option


EXCLUSIVE

Sometimes you might need to cut the competition.
Possible exclusive booking

+44% more Brand & Message Recall by HCPs in HyperFocus


We’ve asked people to sit down for an unannounced digital behavioral study.

For 20-mins long session, we’ve asked users to browse online across healthcare websites where we served Standard IAB sizes banners (To be precise, 4 ads per page) and randomly placed 1x HyperFocus ad format in 20-minutes long session. After 20-mins session of browsing (and some coffee and chit-chat break), we asked them let us know the brands/messages they could recall from their session.

Mobile-friendly & responsive design without high creative production cost!



Our media data insight shows that HCPs switch between devices throughout the day consuming different types of content, therefore, the advertisement needs to fit perfectly in every screen. Therefore, we design this format fully responsive for any screen size.

The best part is that you only need to provide logo(s), headline, description, CTA & video. We will build this format quickly fitting in our template and launch it across Exclusive Publisher Network.

See the specs

HyperFocus is user-friendly and measurable & comes in different versions


HyperFocus lets users decide to engage or simply close the banner.

We measure every single engagement with the banner: e.g. Banner expansion, Interactive actions, Banner collapse and many more.

In this version, you can place a teasers from KOL videos, medical study videos, medical event videos or any brand video you already have.

If needed, we’re happy to help you cut your existing videos in bits and pieces. It is your best interest to keep the video 25-30 seconds long.

We’re able to track and report all video related engagements such as completion rate, play, pause, fullscreen, mute and so on.

For detailed creative specifications please click here.

In this version, you can use an image carousel to present teasers from medical studies, infographics and other relevant graphics. Ideally, these images should have a size of 800×320 for optimal display.

If necessary, we will be happy to assist you in selecting and arranging the most meaningful images from your existing material. We recommend a diverse selection of images that clearly convey your message to ensure the best engagement and attention from your audience.

For detailed creative specifications please click here.

HyperFocus – Creative Specifications

1) Your brand/product color palette in RGB/HEX code: e.g. #EC7D00 – If you don’t know, we will help you figure this out! *required
2) Your brand logo in square format in jpeg/jpg/png. Recommended size: 96×96 *required
3) Your product logo in square format in jpeg/jpg/png. Recommended size: 96×96 optional
4) Headline text. Restriction: max. 55 characters *required
5) Description text. Restriction: max. 200 characters *required
6) Images for Carrousel. Restriction: max. 10 images. Recommended specs: 800×320 is the best fit, however, we can work with any horizontal sizes. *required
Note: we’re happy to help you resize, trim and convert your existing image files – just let us know.
7) CTA-Button-Text: Restriction: max. 15 characters *required
8) Landing page URL *required
9) Mandatory text/Pflichttext URL optional

In this version, you can use an image carousel to present teasers from medical studies, infographics and other relevant graphics. Ideally, these images should have a size of 800×320 for optimal display.

If necessary, we will be happy to assist you in selecting and arranging the most meaningful images from your existing material. We recommend a diverse selection of images that clearly convey your message to ensure the best engagement and attention from your audience.

For detailed creative specifications please click here.

The spotlight is on you!

HyperFocus by Healthy Programmatic

Request AvailabilityPreview HyperFocus

Frequently Asked Questions (FAQs)

HyperFocus is the best fit for AWARENESS campaigns, where your brand exposure and brand recall gets the premium spot with 100% visibility!

The format allows you to put your high quality content forward & deliver an impactful experience on HCPs.
If you would like your brand/product to stand out from the advertising crowd and nurture your brand/product – you should go for this format!

HyperFocus is not a direct-response, traffic-to-website, or lead generating ad format. It is one step before this! HyperFocus creates the first-touch to your target audience, therefore, it is best practice to combine HyperFocus ad with your traffic and lead-generation activities as they will complement each other in customer funnel.

Yeah, it’s doable. Since HealthyProgrammatic is the only provider for HyperFocus® format, we can dedicate this format solely to your brand for a specific duration. As a result, your brand will enjoy enhanced exposure and higher brand recall, thanks to the absence of competitor ads during that timeframe.

🚨 But, it’s crucial to plan this exclusive activation in advance before everything is booked out. Contact us to inquire about availability.

Any teaser video regarding a recent medical study, KOL interviews, or competitive advantages of your brand/product would be recommended. Brands might use HyperFocus for raising awareness for their product launch, product updates, branded specialist portals and so on.

Make sure that your max. 30-sec video deliver a high quality information that you want your target audience to remember about your brand/product.

Creative production is done by Healthy Programmatic in order to ensure our strict guidelines agreed with our publisher network. We just need you to deliver the required materials (please check creative specifications) at least 1-month before the campaign start! So, we can build and test your HyperFocus ad in detail.

No worries! We know there is a lot on a Product Manager’s plate. We’re here to help. Let us know about your available materials and we will help you reshape, resize & convert your existing materials 🧡

The answer totally depends on your target audience as well as the HCPs being online within the week you booked. HyperFocus is NOT shown on every single page load, instead we aim to show HyperFocus® 1x time per session of an HCP across our network. That is why HyperFocus ad is not creating an advertising clutter like standard display banners and deliver premium experience with limited availability!

Therefore, you should not expect TEN THOUSANDS of impressions like standard display bookings. HyperFocus is about quality impression (like special formats in Print).