The main click-through URL. Applied to the image, the headline, and the CTA button. Usually contains ad-server tracking parameters.

Source URL of the ad creative image. Recommended size: 1200 x 628 px (2:1 ratio), minimum 600 x 315 px.

Headline of the ad unit, rendered as a linked h3. Keep it under 70 characters to avoid truncation across placements.

Short description copy displayed below the headline. Max. 140 characters recommended for clean line-wrapping.

Label text on the call-to-action button. Keep it short and action-oriented — max. 20 characters.

URL linked from the static „Fachinfo“ label. Mandatory for Rx advertising in Germany — points to the full prescribing information page.